Brand Power

For any business branding and customer satisfaction is vital if you are to sustain growth and a future in fitness.

All brands big or small are all built around building trust. People buy branded goods because they have faith in the product. You may buy a Dyson carpet cleaner because you believe it will work and never wear and tear, other cleaners might be better at cleaning the carpet but because of the branding and marketing around the product it’s believed that it is superior.

Attractive logos, colours and strap lines all need to represent your product in the correct way. Whatever you are selling you need to make the public aware of your product. Offers and limited places etc are two ways in which catching people’s attention and getting them to buy into what you are selling. Your passion for what you are selling needs to shine through everyday.

Words by Ken Heathcote 


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