Brand Power

For any business branding and customer satisfaction is vital if you are to sustain growth and a future in fitness. All brands big or small are all built around building trust. People buy branded goods because they have faith in the product. You may buy a Dyson carpet cleaner because you believe it will work and never…

What’s Next?

The best exercise in the book is the one that gets the best results in the shortest possible time. The one single exercise that can achieve that what not only works the whole of the body in two seconds but is of equal value to fifteen single station machines in those two seconds. This won’t…

Arnold And The Father of Modern Bodybuilding.

To hulk size his extraordinary slender physique Eugen Sandow toured the city of Amsterdam at night and ripped all the strength testing equipment out of their sockets rendering them useless. Sandow was the equivalent of Arnold Schwarzenegger of the 1890s. With a physique that resembled the Legendary Greek Hercules ‘God of Gymnasiums & Wrestling’, his feats of strength…